Your content marketing strategy isn’t to be confused with your content strategy or your content plan. You’ll often find these terms used interchangeably, when in fact, the three are separate and necessary assets for any marketing plan.
Your content marketing strategy is the reason why you’re creating content, the audience you’re helping, and how you’ll help them in ways your competition cannot. Typically, this involves using content marketing to build their audience, so they can either lower costs, earn more revenue, or reach better customers.
