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Boosting Revenue Through Customer Acquisition And Retention: The How-To

December 15, 2022

If employees are the backbone of a business, the heart of it is the customer. When a business solves a problem for its ideal customers -doing so with data-driven decisions, right customer acquisition and retention strategies, and visionary outlook- it builds a potential to grow by leaps and bounds. The math is simple: new happy customers equal more revenue.

Despite this knowledge, a significant number of entrepreneurs tend to avoid having a strategy for attracting and converting new customers. Even if they do spend time and resources on this front, the cutthroat competition in the market can make it more difficult for entrepreneurs to convert prospects into clients/customers.

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