Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product.
Product launches involve a lot of moving parts. For this episode, we’ve focused on a recent conversation regarding the product announcement aspect of the launch.
This is when the general market meets your new product in its entirety for the first time. It’s the products big debut.
