A fellow business owner said to me recently, “I need somebody to drag the IP (intellectual property) out of me.”
We were talking about thought leadership, intellectual property, and the problem so many of us have making the time and space to do the deep work to actually tease our good ideas out and bring them to life in the real world.
My friend had some important insight into this problem, because she’s been feeling it acutely. She felt, like most of us, that client work had to come first — and she’s been so busy growing and scaling her business over the last year or more that it’s all she thinks about.
