We all know that keeping your customers happy is the key to building loyalty and earning repeat business. If your customers aren’t satisfied with their buying experience, it won’t matter how good your marketing is, how many leads you receive, or how well your sales funnel converts new customers–they won’t come back.
And you need them to come back. In eCommerce, Between 20 and 50% of your transactions are generated by returning customers, and for most merchants, those transactions account for the lion’s share of revenue.