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Data privacy truly matters to your customers. It’s time to make it a core business value

August 31, 2022

Finding issues that everyone can agree on can be tough. Ask a roomful of people if they highly value diversity and inclusion, and only half of them will raise their hands. Ask them if they care strongly about the environment, and just 55% will agree that they do.

Ask about data privacy, however, and you’ll find far more agreement. According to a new study by MAGNA Media Trials and Ketch, a remarkable 74% of people now rank data privacy as one of their top values. Across every age group, consumers consistently rank data privacy as their top concern — it is more highly valued than equality, sustainability, or any other ethical issue.

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