A stellar Better Business Bureau rating for your business will give you star power. The BBB rating is a measuring stick that tells the consumer what to expect from businesses. Peer members of your business community read the ratings.
How does the Better Business Bureau calculate the number for a business rating? Why are BBB ratings so important for businesses?
“BBB ratings are based on multiple elements, including how the business responds to complaints, transparency, truthful advertising and more,” said Paula Fleming, Chief Marketing and Sales Officer, BBB of Eastern Maine, Rhode Island, and Vermont. “Having a good BBB rating is important as it reflects the BBB’s opinion of how the business is likely to interact with customers.”
