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Does Grammar Even Really Matter in Social Media Marketing Anymore?

July 30, 2021

Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.”

HOWEVER…

It definitely depends on the audience you’re targeting–and in some cases, the platform you’re usingLet’s examine why.

For starters, we’re all getting a lot more stupid–at least when it comes to grammar. According to a recent survey from something called Tidio, 94% of US participants say they are attentive to grammar. Yay, grammar nerds!

However, when shown sentences that included seven common grammar mistakes, only 2.8% of those same people who said they were attentive spotted all the issues.

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