In order to streamline their business operations and make their customer service more effective, many businesses have invested in a Customer Relationship Management (CRM) system. The CRM is a software tool or platform that empowers you to organize customer data, automate certain interactions, and help move prospects down the sales funnel (among other useful features). Of course, rolling out and then implementing a CRM system may not be your cup of tea. You may have a full plate already. Maybe you can’t personally invest any more time, energy, or resources into making your CRM work. If that’s the case, have you considered enlisting the aid of a CRM consultant?
