Customers are juggling more than ever before, and companies are realizing a heightened need for ease of doing business: value with minimal hurdles, hassles and worries. Essentially, it’s delivering your brand promise, as promised.
Ease of doing business quantifies the extent to which customers are enhanced or constrained by your enterprise.
Ease-of-doing-business measures value: benefits versus costs. The equation is called Customer Experience Value Quotient. It compares desired versus undesired outcomes, as seen by customers. Since the pandemic, customers are hyper-sensitive to companies syncing with their realities.1 Those who excel in minimizing customers’ undesirable outcomes while maximizing customers’ desirable outcomes will be rewarded.