Marketing and education don’t seem to belong in the same sentence, do they? Add artificial intelligence to the mix, and you’d be forgiven for thinking the lesson has gone completely haywire. But there is in fact a very strong correlation among these three elements, one that’s set to change the face of the education space for students and institutions alike.
Find your ideal students, and help them find you
Marketing is all about figuring out who your ideal customers are and then understanding how to target them, and marketing in the world of education is no different.
