So, you have a great idea? Not so fast. Just because you have a brainstorm and are feeling ready to take on the world doesn’t mean your idea is poised to be the next Fortune 500 company. Unfortunately, a good vision usually isn’t enough to translate into commercial success, at least on its own.
Luckily, following a few best practices can help you determine which one of those groundbreaking concepts is worth pursuing (and which ones need to go back to the drawing board). As a marketing expert and business leader, I know what it takes to turn a high-level idea into a business reality. Read on for five tips on testing your idea’s innovative and commercial potential so you’re fully informed before launching a business.