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Here’s What Sales Leaders Need to Focus on to Achieve Next-Level Results

Sales leaders are frequently looking for ways to increase sales fast — How can we get more sales this quarter? What can we do that will have an impact now? New research provides answers that sales leaders can put into practice today.

In a study of 1,000+ sellers and sales managers that analyzes the skills and behaviors of top-performing sellers and sales managers — those who are more likely to achieve quota, have higher win rates and maintain premium pricing — we identified the areas where top performers significantly differ from the rest.

To start, the average proposal win rate between the two groups is dramatically different. Top performers achieve an average win rate of 72% compared to 47% seen by the rest. As we’ve shared before, small changes in win rate can lead to big changes in your top line.

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