Being an entrepreneur today is very different from the way it was in our parents’ and grandparents’ days. In countries with ‘Western’ cultures, the young adults’ world is also vastly different from that of older generations. But because we often need to do business with older people, this has implications for how we relate to, and work with them.
Research into the attitudes and expectations of people born during the second half of the 20th century suggest that they can be categorised roughly into one of two groups: Millennials and Generation Xers.
