Rather than dismissing current retail trends as flash-in-the-pan fads, savvy retailers recognize that BI and analytics technology fuels many of these innovations. They use data to capitalize on these trends in new, innovative ways that don’t simply copy their competitors.
Here are three analytics-fueled retail trends revolutionizing the customer experience.
Customer observations and focus groups
While researching customers isn’t new, we’ve seen a resurgence of interest in granular customer data. Successful online retailers provide the right products to customers at exactly the right time, and others want to provide a similar experience.