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How Brands Can Respond to Rising Risks of Boycotts

September 13, 2019

Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed.

They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least allegedly support — President Trump.

Calls for a boycott of Olive Garden recently spread on Twitter after tweets claimed the restaurant chain donated to Trump’s re-election campaign. The company responded promptly to correct the misinformation.

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