Large enterprises are increasingly looking for ways to transition from selling physical products to selling the functionality of these products as a service. For example, Rolls Royce, which is a leading maker of jet engines in addition to luxury cars, now allows airlines to subscribe to an engine-as-a-service offering by the mile. Companies pay based on hours in flight and the type of trip. This helps airlines control costs and puts the burden on Rolls Royce to improve quality and lower the cost of maintenance.
