Many people associate a brand with a logo or a name… But it’s so much more! Your brand defines everything about your company.
Branding’ was originally the identifying marks burnt into the skin of livestock, slaves and criminals. In 2020, branding is everything that contributes to your customers’ opinions and feelings about your company. It’s your reputation and how people recognise you, influenced through all the intangibles such as individual customer experiences and word of mouth.
