Across industries and regions, realizing the promise of AI can mean very different things for every enterprise — but for every business, it starts with exploding the potential of the wealth of data they’re sitting on. But according to Hayde Martinez, data technology program lead at Wizeline, the obstacles to unlocking data have less to do with actually implementing AI, and more with the AI culture inside a company. That means companies are stalled at step zero — defining objectives and goals.
