How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.”
For agencies, my version would be: “Client meetings should be as frequent as necessary… but not more-frequent.”
Why? Every agency has a unique combination of Values, Goals, and Resources (VGR)—and each client has their own VGRs, too.
The right client meeting frequency depends on a range of factors—and it’s not just about budget. Here’s what one agency owner asked me:
