Competitors are racing head-to-head to get consumers’ attention. They use all means at their disposal to raise awareness of their brands. Most companies are discovering innovative technologies and new business models. Those might be excellent solutions, but how they communicate them to the world is often awful.
The main issue is focusing only on themselves and not on their customers. They forget to build trust and don’t know whom they’re selling to. Even if the target audience is known, their emotions and online consumption habits go unnoticed. This is an enormous competitive disadvantage: Customers are the most precious resource of a company. As the world is evolving into a more data-oriented environment, keeping track of your users is critical.
