2020 – the scent of hand sanitizer wafts through the air, toilet roll briefly became a scarce resource and Zoom happy hour replaced your favorite bar. And it’s not over yet.
The world isn’t ending, but there’s no doubt that it’s already deeply changing. So, why isn’t your B2B marketing strategy?
But how do you adjust to ongoing uncertainty? And will what worked before continue to do so?
Let’s look at a process to audit and adapt your marketing strategy to COVID-19: