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How To Build A Better Brand With Storytelling [Podcast]

November 16, 2021

When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind.

We speak with Zoltan Lorantffy, Global Marketing Director at Tidal Migrations, about why a brand selling convenience, empowerment, & community will always go further than product.

The connection between a brand and it’s story

Storytelling has been around forever. It’s a way to recount shared experiences and make sense of our world. And while mediums may change, the urge to tell stories will always be present. Looking at the digital age we find ourselves in now, we see just how alive and well storytelling is with brands.

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