Ah, ROI, our old friend (and sometimes enemy). ROI is often the most frustrating part of marketing, yet it’s also the most important—especially if you’re a marketer worried about job security. And while the Internet touts all sorts of formulas and calculators, there isn’t one single metric every brand should use to determine ROI.
Every brand has different needs, different strategies, and different tactics, so a one-size-fits-all approach to calculating ROI is overly simplistic (especially if you’re producing omnichannel campaigns). So how do you figure it out for your own organization? You’ve come to the right place. Here, we’ll walk you through the simple steps you can take to calculate the ROI of your b2b marketing—and avoid the most common mistakes we see when it comes to ROI.
