In a day and age where instant gratification is the norm, it’s still surprisingly common to come across companies that are colossally failing in the customer service department.
A lot of them are oblivious about the benefits of providing multiple channels of communications, or about using automating software to make their customer service reps’ lives easier. But it would behoove any business owner to also pay close attention to the training they provide.
At the end of the day, you can invest all you want in fancy customer relationship management (CRM) tools and omni-channel communications. But if you fall short in providing adequate training, you’re just flushing money down the drain. How so? Glad you asked.
