Do you know that Instagram aesthetic is effective in establishing your brand? Do you want to learn how to use your Instagram aesthetic to create a brand identity?
Instagram is proving itself to be a force to be reckoned with in establishing brands. According to HootSuite, Instagram has over 800 million monthly active users, and not to mention the highest interaction rate of any social media platform at 2.2 percent per follower.
Here’s a real-life example from Jumper: McDonald’s posted a video of a sizzling hamburger on both Facebook and Instagram. In four hours the company’s 64 million Facebook followers liked the post only 79 times. Sounds okay, until you check out their Instagram: their 1.4 million Instagram followers liked the same video 9,000 times. That’s a lot of people looking at burgers!
