As a B2B SaaS company, your customer success strategy can be your best sales strategy.
And I don’t just mean for expanding customers through upsells and cross-sells (farming).
I mean for acquiring net-new customers. I’m talking about hunting. Your customer success strategy can be your best customer acquisition strategy.
Here’s how I measure “best customer acquisition strategy” in this context:
- Win Percentage
- Optimum Deal Size (dollars paid up front)
- Speed of Sale
