Thought leadership has proven to be an essential ingredient in establishing authority, building trust and driving innovation in today’s competitive market. In fact, a poll by Marketing Insider Group showed that 71% of marketers have benefitted from thought leadership via increased website traffic. In comparison, 62% have experienced increased lead generation, and 56% noticed increased media mentions. Now that’s impressive!
So, what exactly is thought leadership, and how do you build yourself as a thought leader in your industry? Let’s dive deep into thought leadership to answer these questions and discover how whitepaper reports can exponentially boost your thought leadership and industry influence.
