Although handling customer complaints isn’t the best part of business ownership, resolving and learning from them benefits your brand. When customers reach out with a problem, you have seconds to listen, understand, and emphasize. A poor experience can compound the issue, but a positive one can build a long-term relationship.
Your approach and systems may differ over time, depending on the size of your team or the volume of complaints. However, if you start with simple yet effective tactics, you can build upon this excellence as you grow. Explore five ways to improve customer satisfaction when resolving complaints.
