Software as a Service (SaaS) businesses became popular in the last few years. They have the highest demand growth rates of all companies on the market. Naturally, they have to stay on top of marketing trends. So, many turn to inbound marketing to promote their software.
If you own a SaaS company, you probably heard of inbound marketing before but never had the chance to look it up. In this article, you’ll find out what it is and how you can implement it in your current strategy.