Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity – the general perception of your brand in the eyes of consumers at large.
In a world where new ecommerce sites crop up every day, brand awareness allows you to separate yourself from the pack and generate more conversions.
But before we discuss increasing brand awareness, it’s important to understand the difference between brand awareness, brand recognition, and brand equity. All three are important, but they’re very different terms that must be addressed separately.
