Online reputation management (ORM) is, at its core, a reflection of a company’s ethical standards. A company with strong ethics and that does business in an honorable and above-board way will find it has a much easier time managing its reputation online, while a company that covers up mistakes, lies, or posts fake reviews will eventually find the opposite. In today’s hyper-connected world, it’s only a matter of time before an old misdeed is dug up and exposed.
