Online reputation crisis happens when any kind of negative information related to your company starts spreading. A single negative review is not a reputation crisis. But if that customer’s negative experience with your company is being actively discussed on several social media channels, turns into memes, and gets shared among friends – that is a reputation crisis.
Reputation problems occur not only as a result of unsatisfied customers. Unhappy (past) employees can voice their frustration in public. Or a malware attack can result in unfortunate misunderstandings or even data leaks.
