When it comes to physical products in the media, there is so much opportunity right now through public relations to share the news of your new launch. Reporters and media outlets are excited to feature new brands that consumers want to buy. Whether it is a holiday gift list or a round-up of trendy products, journalists are always keeping a pulse of the hot new product launches to share with their audience.
But, when it comes to product PR, you need to ensure that your brand is set up for success prior to your launch. As you gear up for your launch, take note of my road-tested rules on generating interest.
