If you own or lead a professional services company, you understand the unique challenges you face in not offering a tangible product. Even if your business is thriving, you still only have so much time to exchange for money.
Try as you might to maximize price or delivery and allow yourself a comfortable margin, you will still reach a natural ceiling. If you fear you’re being trapped in a boutique services body, it’s time to change your customers’ perceptions by moving into a productized model.
