Fake it till you make it? Terrible advice when it comes to building your personal brand!
There is a misconception that personal branding is all about crafting a curated image of ourselves, and it is a misconception that needs to be passionately refuted. So many clients come to us asking for exactly that, only to find out that our core value at Brand of a Leader is: radical authenticity. We believe in the undeniable power that stems from embracing your individuality, whatever it may be, instead of trying to channel a disconnected-from-reality image of yourself.