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How to Structure Your Marketing Organization For Success

A question I am often asked is how do you think about structuring your B2B marketing team?

While there is no one size fits all, it is fair to say many marketing leaders struggle with the optimal way to structure their teams. Cleary, team structure depends a lot on your current business strategy and the sizes of your organization – that goes without saying, but should you reassess?

Companies that are customer obsessed perform better (Laura Ramos, Forrester). Makes sense but how can we all make this a reality? In most cases, we do not have our teams structured to be customer focused and optimized for the best business outcomes.

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