I get questions from small businesses all the time because I’ve been in web design and development since the mid 90s. They always want to know what I feel is the key to success for a small business. I always sum it up in one single word… Responsive.
Companies get into business with the best intentions and they have a goal to provide top-notch service. But then they miss out on the most simple opportunities to please customers/clients and prospective new business partners.