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How to Thrive in Niche Markets

February 3, 2021

Every business needs a clear direction. It needs to nail down the specifics of what to sell, who to sell to and how its products or services can serve the market. And what better way to have a crystal-clear direction than to target a niche market?

A niche market is basically a distinct portion of a broader market that has its own needs and preferences. These needs and preferences are usually unmet, thereby opening business opportunities.

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