Choosing a customer relationship management (CRM) system is just like a fairytale, or at least that is how I am going to tell it. Also fairly warning now, there are Disney gifs ahead.
This story has been told a once upon a time—or a thousand times online—but whether you want to kiss a frog and hope for an intuitive CRM, or you are looking to sift through every eligible maiden in the kingdom to see if the automation fits, it comes down to your business, your needs, and your expectations.
