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If No One Is Engaging With Your Marketing, You Should Do This

June 20, 2018

The first time I posted content online, I did the professional thing and played it safe — and it got me nowhere.

The response to my content was dismal. Hardly anyone cared, and engagement on my blog, social media posts and podcast didn’t get the responses I had hoped for. My adherence to “professionalism” didn’t do the trick, and no one engaged or reached out. And for business, this is terrible news.

Similarly, when I search online whether it’s big brands, franchises or new entrepreneurs — I find many of them are making the same mistake. They are too professional and not personal enough, and therefore, their fans aren’t engaging and aren’t coming closer.

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