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Is the Way of the Future In-Store or Online? Why Not Both?

July 12, 2021

Whether we swipe our finger or ask Siri using our voice, smartphones have become a window to the world of information and knowledge sitting in our front pockets and purses.

Nearly all of us have access to this miraculous device that allows for constant connection to and communication with the rest of the world, and in the rare case that we are not with these smartphones or other digital devices, we are probably asking the person next to us to use theirs to check something for us.

A Paradigm Shift

As soon as businesspeople and consumers alike moved away from using devices like the BlackBerry and instead picked up an iPhone, a behavioral paradigm shift occurred.

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