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Is Your Channel Enablement Strategy Strong Enough?

December 5, 2018

You may have lined up a roster of partners for your channel incentives program, and your program may even be up and running. But do you have a formal strategy in place for keeping your team motivated for long-term success?

If you haven’t thought through how to keep your program sustainable, you may be a step behind. It’s important to establish a formal, written plan to ensure your partners get the resources, training and tools they need and everyone adequately understands how the program will progress. U.S. companies are increasingly recognizing that, which is why 59 percent already have a dedicated sales enablement function in place.

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