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Launching a B2B Product or Service in a Pandemic: Four Questions Answered

August 26, 2020

In a previous Four Questions Answered, we asked Launch Marketing executive team members top-of-mind questions about executing a successful go-to-market strategy. Since then, COVID-19 has compelled restructuring in many B2B organizations and marketing teams’ approaches and strategies for the foreseeable future. While the strategies previously discussed are still very much applicable and should be considered prior to any launch, businesses may find themselves feeling more apprehensive than ever to push a new product or service into a market that feels unstable or unpredictable.

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