Recently, Small Biz in :15 on location traveled to Austin, Texas for Zoho Day 2022 to talk with the Head of Marketing, Zoho CRM at Zoho, Gopal Sripada.
The topic of this conversation is one that is common to any business looking to implement a tool to optimize their operations. What to avoid when deploying said technology, which in this case is Customer relationship management (CRM). And according to Gopal, “CRM deployment could become a nightmare if you’re not planning your requirements very well.”
