Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled.
After all, social media was initially created to connect family and friends, not brands. At least, that’s how it was in the beginning.
But how things have changed…for the better. Social media has blossomed into an exciting, vibrant tool that can be used across many industries. For the purposes of today’s post, we’re going to discuss how social media can empower both B2C and B2B PR strategy.
