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Why the Customer Isn’t Always Right

June 8, 2022

We all have the best intentions in life, whether it’s reading more, regularly going to the gym or watching what we eat. But keeping to these goals isn’t always easy or straightforward. Fortunately, a growing number of apps are designed to help us better track and achieve our ambitions.

Featuring the gamification of targets and harnessing behavioural techniques such as nudges, prompts and incentives, such apps can help maintain an individual’s focus on hitting their targets. But to what extent do they work, and how can they be engineered for optimal effectiveness? Furthermore, does user behaviour tally with their initial expectations?

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