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Product Managers and Product Owners: What’s the Difference?

October 14, 2020

Traditional Product Management: Gathering Requirements from Stakeholders

Let’s start at the beginning. This is what I often refer to as “traditional product management.” It’s where product management was grounded for many, many decades. We still see most companies rooted in this model in one way, shape, or form.

In a traditional company, a product manager sits in the middle between business stakeholders and the engineering team.

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