Shopping cart abandonment is one of the biggest struggles eCommerce businesses faced this year. I expect to see this trend continue in 2022 as more companies start selling their products online.
Cart abandonment happens when a shopper adds an item to their virtual shopping cart but leaves before paying. You may be shocked to learn that the average abandonment rate across all industries is 67.91%. In other words, over half of all potential sales walk out the metaphorical door before they complete their order.