It does not take rocket science to conclude that the global pandemic changed the marketing landscape, particularly consumers’ online behavior.
For one, the pandemic drove home the point that everything is fragile. Resilience and flexibility have become the marketing buzzwords. Organizations that failed to adapt are left behind as others have ambled on, limping perhaps, but not crippled.
Over the past year, the competition for keyword search has intensified. As consumers stayed inside their homes, online activity ramped up. More importantly, a new market opened up–consumers who were new e-commerce but were forced by the lockdowns to do their shopping online.